We’d like to schedule a meeting to offer you assistance in optimizing your strategy.” 5. This will help you build a relationship as a trusted advisor with them.Įxample: “Your business has more room to grow if you explore X opportunities. In your research, have you identified a potential opportunity for their company? Let them know. We’d like to schedule a meeting to offer you assistance in working through the matter.” 4. Send them a message about a weakness in their business that should be fixed, and offer assistance.Įxample: “Your business has grown significantly over the last year, but that growth could be stunted by X weakness in your strategy. If you’d like a more in-depth explanation, I can set up an appointment for discussion if you’re interested.” 3. #JUST CHECKING TO SEE HOW TO#And offer to follow up over a phone or video call if they're interested.Įxample: “We have attached a quick guide on how to X to help you achieve Y. Send a how-to guide.Įmail them a longer how-to guide. Provide them with a short piece of actionable advice.Įxample: “We see your business is trying to improve on X, we believe you could benefit from enacting Y for Z outcome.” 2. Your messages should provide value to your prospects. Let them know your team has added a product feature they wanted.Send along an article that reminded you of them.Congratulate them on a recent company or personal announcement.Check how things are going as their contract with a competitor is winding down.Check how things are going a month after implementing a competitor's product.Notify when a C-Level executive is hired.Share when a blocker leaves the company.Ask if they're still interested in achieving X goal.Send a 'Did this email get buried?' email.Bring up a common challenge your buyers face.Send them a blog post from your company.
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